The importance of Values & Opinions (V&O) (October 28, 2010)
If makes sense that if my values and opinions don't offend yours then we won't get polarised somehow. If my V&O is the same or similar to yours with 1 or 2 amusing differences, we're likely to be on the same wavelength. We identify with people similar to us. As an friend once said: "Like likes like".
In a world where online social destinations are the place to see and be seen, V&O is an intrinsic component of social success; a.k.a being popular, liked, trusted and followed.
