Good-bye old friend (July 6, 2011)

Immediacy CMS got lost in an alphabet soup of A's, C's, M's, and P's. Someone must have decided it would be a cool idea to give 2 different products similar, all most identical names: CMC & CMP. In 2007 you would have known these products as Immediacy and Morello.

CM7 recipe

Take 1 Immediacy and add to marketing mix
Gently pour 1 Morello
Continue stirring until one marketing story has been created
Allow to rise in a warm market
Bake till nicely brown

Discard Immediacy residue which should compost quite nicely.

Can 2 go into 1?

If Immediacy were a car I reckon it would be a faithful old Morris Minor. Uncomplicated, trusted by many, some learnt to drive CMS software starting here. Basic. reliable. Typically British!

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Morello on the other-hand has some deeply technical under-pinnings. But hey! It's powerful and it's sophisticated and therefore fundamentally different to Immediacy.

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If you're used to utilitarian convenience perhaps Immediacy (CMC) was a comfortable option. If the upgrade offer is just too tempting — you might want to consider my thoughts about migrating content: http://johngoode.com/content-confusion. Can 2 go into 1? In a few circumstances the upgrade will mean a welcome addition to the drive-way.

 

 

Customer advocacy in software development (November 18, 2010)

Developing software is a tricky business. Whether you're involved in bespoke or commercial-off-the-shelf (COTS) software development, it's a process that benefits from the input of a customer advocate.
My experience of software development has been Internet oriented for the past 15 years and includes web content management systems (WCMS), mobile applications and bespoke systems for recruitment, investor relations and sponsorship asset management. In each of these contexts, customer advocacy played a key role in deciding what was to be developed.

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